57 Broadwick Street, the former Jaeger Headquarters, is situated in the heart of Soho on the prominent corner of Broadwick Street and Marshall Street.
Built in the 1960’s the original building has undergone an £11 million remodelling and extension, evolving into a mixed use development which includes retail, restaurant, office and residential accommodation.
The location of this project in the vibrant Carnaby Street area, which has always been at the forefront of emerging trends and popular culture, truly inspired the design of this project.
IG Masonry Support was tasked with designing and manufacturing straight and curved B.O.S.S. units and deep soffit panels to achieve a range of deep tiled soffits, slender brick piers and tile and brick banding on the façades of the building.
Architecturally, the comprehensive reconstruction of this building presented multiple challenges when striving to achieve the architect’s vision.
Rolfe Judd Architecture had rejuvenated the tired office block and completely remodelled the exterior of the building ensuring it was aesthetically pleasing and complimentary to the local streetscape within the Soho conservation area.
The original 1960’s façade was removed from the building, floorplates were extended and a new floor added at fourth floor level. Private terraces on four floors as well as full height glazing helped to deliver a contemporary facelift to the dated building.
Italian bricks and tiles played an important part in the architect’s vision for this modern design, with the distinctive new façades incorporating a range of deep tiled soffits, slender brick piers and tile and brick banding spanning all the way around the building.
IG Masonry Support worked closely with the architect and contractor to develop specialist masonry support solutions for the deep tiled soffits, brick piers, and the tile and brick banding. Achieving these details traditionally onsite, would have been a time consuming task requiring brick cutting and skilled labour.
The complex brick and tile banding that was achieved around the perimeter of the project highlights the engineering excellence and the offsite craftsmanship provided by IG Masonry Support.
IG’s technical design team created a combination of straight and curved B.O.S.S. (Brick On Soffit System) units that effectively achieved both the soldier bond detail on the brick banding and the contrasting blue glazed tile banding located on the curved entrance façade.
The Italian bricks and blue glazed tiles were collected from site and bonded to the B.O.S.S. units, this ensured the prefabricated components blended seamlessly with the surrounding brickwork completed onsite.
IG Masonry Support designed tile clad soffit panels for the 6 deep soffits in the façade. The prefabricated units were manufactured offsite and delivered complete with tiles bonded facilitating fast and efficient installation. The completed installation creates the stunning illusion of a floating deep blue glazed tile soffit that achieves a seamless transition between onsite and offsite building materials.
Utilising IG’s prefabricated components significantly increased the speed of installation of the intricate brick features in this project. This was critical for the contractor as the residential tower at the top of the development remained in occupation throughout construction works and this helped to ensure that the impact of the works on the residents was minimised.
Developer
Shaftesbury
Merchant
EH Smith Architectural Solutions
Contractor
Blenheim House Construction
Architect
Rolfe Judd Architecture Ltd
Location
London, England
Products Used
Brick Slip Arches
Welded Masonry Support
Contact our technical design team to collaborate or enquire about a project.
Contact UsGain your CPD points by requesting a Continuous Professional Development presentation on IG Masonry Support solutions.
Request CPDCookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Cookie | Duration | Description |
---|---|---|
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gat_UA-* | 1 minute | Google Analytics sets this cookie for user behaviour tracking. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
Cookie | Duration | Description |
---|---|---|
VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
---|---|---|
__Secure-ROLLOUT_TOKEN | 6 months | Description is currently not available. |