Ilona Rose House, London

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Ilona Rose House, London

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Ilona Rose House, London

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Ilona Rose House, London

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Ilona Rose House

For the striking new Ilona Rose House, a mixed-use development that bridges the Tottenham Court Road Opportunity Area and Soho Conservation Area, IG Masonry Support was called upon to supply a range of its market-leading brick systems in order to create impressive brickwork features.

Ilona Rose House Case Study Brochure
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A redevelopment of the old Foyle’s Bookshop on Charing Cross Road, Ilona Rose House comprises 80,000 sq ft of office space, along with retail, restaurants, an art gallery, nightclub and eight apartments. Spread over 13 stories including four below ground and 14,000 sq ft of south-west facing terraces on the upper floors, MATT Architecture’s design for the highly decorative and cantilevered façade includes rose motifs across each floor of the building.

For a commercial building that stands out from the crowd in the heart of Soho, IG Masonry Support was able to meet the architect’s brief through the provision of a range of brick slip products to achieve the desired aesthetic finish and Link Building which links Greek Street to the development. IG Masonry Support designed bespoke brick slip systems for each application, providing practical solutions that enabled brickwork contractor Lesterose Builders Ltd to save on installation time significantly.

Project Details


MATT Architecture

Brickwork Contractor

Lesterose Builders Ltd

Main Contractor

Sir Robert McAlpine

IG Products

Welded Masonry Support

Brick Slip Arch Lintels

Brick Panel System



Soho, London

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“The sweeping arches could not have been achieved with traditional masonry. The Brick Slip Soffit Panels and Masonry Support Systems were a perfect solution to overcome this challenge and we have achieved, what I think, are outstanding results. ”

Lee Ledger, Contract Manager - Lesterose Builders Ltd

“Working with IG was a really fantastic experience. We will definitely work with them again on future projects. We came up with these pretty difficult details which we were not sure were possible and the thing with IG was that nothing was impossible. Everything we wanted to achieve with our design intent, they were able to come up with details that were able to facilitate that. ”

Christian Wren, Associate - MATT Architecture

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Ilona Rose House - Case Study Overview Video

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